T+L MRI Reader Profile
Readership |
Audience (000) |
Coverage (%) |
Comp (%) |
|---|---|---|---|
| Adults | 6,651 | 3 | 100 |
| Men | 2,797 | 2 | 42 |
| Women | 3,854 | 3 | 58 |
| Age | |||
| 25-49 | 2,999 | 3 | 45 |
| 25-54 | 3,684 | 3 | 55 |
| 25-39 | 1,629 | 3 | 25 |
| 30-44 | 1,740 | 3 | 26 |
| 35-54 | 2,653 | 3 | 40 |
| 45-54 | 1,446 | 3 | 22 |
| 55+ | 2,747 | 3 | 41 |
Median Age: 50 |
|||
| Marital Status | |||
| Married | 4,123 | 3 | 62 |
| Education | |||
| Att-Grad College + | 5,439 | 4 | 82 |
| Graduated College + | 3,411 | 5 | 51 |
| Occupation | |||
| Prof/Managerial | 2,335 | 5 | 35.1 |
| Top/Middle Management | 1,666 | 4 | 25 |
| Household Income | |||
| $60,000+ | 4,829 | 4 | 73 |
| $75,000+ | 4,333 | 5 | 65 |
| $100,000+ | 3,316 | 5 | 50 |
| $150,000+ | 1,661 | 6 | 25 |
Median HHI: $111K |
|||
| Home Ownership | |||
| Own Home | 4,806 | 3 | 72 |
Median Home value: $350K |
Source: 2014 FALL MRI |
Ipsos Affluent Survey Reader Profile
Leadership |
Audience (000) |
Coverage (%) |
Comp (%) |
|---|---|---|---|
| Adults | 2,653 | 3.0 | 100 |
| Men | 1,300 | 3.8 | 49 |
| Women | 1,353 | 4.1 | 51 |
| Age | |||
| 25-49 | 1,024 | 3.3 | 39 |
| 25-54 | 1,358 | 3.4 | 51 |
| 25-34 | 301 | 2.8 | 11 |
| 35-44 | 399 | 3.0 | 15 |
| 35-54 | 1,057 | 3.7 | 40 |
| 45-54 | 620 | 4.1 | 26 |
| 55+ | 1,220 | 6.0 | 46 |
Median Age: 53 years |
|||
| Maritial Status | |||
| Married | 2,042 | 4.3 | 77 |
| Education | |||
| Att-Grad College+ | 2,507 | 4.1 | 95 |
| Graduated College+ | 1,940 | 4.2 | 73 |
| Occupation | |||
| Prof/Managerial | 1,665 | 4.0 | 63 |
| Top Executives | 616 | 5.9 | 23 |
| Household Income | |||
| $150,000+ | 1,432 | 4.6 | 53 |
| $200,000+ | 872 | 5.6 | 33 |
| $300,000+ | 446 | 8.1 | 17 |
Median HHI: $158K |
|||
| Net Worth | $1 Million+ | 1,103 | 5.6 | 42 |
Median HH Net Worth: |
|||
| Home Value | |||
| $250,000+ | 1,863 | 4.5 | 70 |
| $500,000+ | 831 | 5.7 | 31 |
| $750,000+ | 418 | 7.1 | 16 |
| $1,000,000+ | 190 | 7.3 | 7 |
Median Home Value: |
|||
| Travel | |||
| Currently Own Valid Passport |
2,311 | 4.9 | 87 |
| 5+ Foreign Round- Trips Past Year |
168 | 10.1 | 65 |
| 5+ Domestic Round- Trips Past Year |
1,037 | 5.2 | 39 |
| 11+ Any Round-Trips Past Year |
626 | 6.4 | 24 |
*Includes: President/Chairman/V.P./CEO/CFO/COO/Other Officer/Board Member/General Manager/Director/Owner-Partner Source: Ipsos Affluent Survey USA 2014 (HHI $100,000+) |
National Rates
| 1x | 6x | 12x | |
|---|---|---|---|
Covers |
|||
| Cover 2 | $170,300 | $165,191 | $160,082 |
| Cover 3 | $162,900 | $158,013 | $153,126 |
| Cover 4 | $185,100 | $179,547 | $173,994 |
Four Color |
|||
| 4C Page | $148,100 | $143,657 | $139,214 |
| 4C 2/3 Page | $118,100 | $114,557 | $111,014 |
| 4C 1/2 Page | $88,900 | $86,233 | $83,566 |
| 4C 1/3 Page | $59,100 | $57,327 | $55,554 |
| 4C 1/6 Page | $24,500 | $23,765 | $23,030 |
Two Color |
|||
| 2C Page | $124,500 | $120,765 | $117,030 |
| 2C 2/3 Page | $99,300 | $96,321 | $93,342 |
| 2C 1/2 Page | $74,700 | $72,459 | $70,218 |
| 2C 1/3 Page | $49,700 | $48,209 | $46,718 |
| 2C 1/6 Page | $20,600 | $19,982 | $19,364 |
Black + White |
|||
| BW Page | $100,700 | $97,679 | $94,658 |
| BW 2/3 Page | $80,300 | $77,891 | $75,482 |
| BW 1/2 Page | $60,400 | $58,588 | $56,776 |
| BW 1/3 Page | $40,200 | $38,994 | $37,788 |
| BW 1/6 Page | $16,700 | $16,199 | $15,698 |
| PLEASE NOTE: Circulation includes the print and digital editions of the Magazine. Qualified full-run advertisements will run in both editions. See MAGAZINE ADVERTISING TERMS AND CONDITIONS for additional information including opt-out and upgrade options. |
| Advertiser Terms and Conditions |
Publication - Closing Dates
Issue |
Order / |
On-Sale |
|---|---|---|
| January | 10/27 | 12/19 |
| February | 11/24 | 1/16 |
| March | 12/22 | 2/13 |
| April | 1/27 | 3/20 |
| May | 2/25 | 4/17 |
| June | 3/25 | 5/15 |
| July | 4/29 | 6/19 |
| August | 5/26 | 7/17 |
| September | 6/29 | 8/21 |
| October | 7/29 | 9/18 |
| November | 8/24 | 10/16 |
| December | 9/30 | 11/20 |
|
To download Travel + Leisure's 2015 Editorial Calendar, please click here. SOURCE: MRI SPRING 2014 NOTE: AD CLOSE + MATERIAL CLOSE ARE THE SAME DATE. iPad launches are one week prior to on sale dates. Edit subject to change, close/on sale dates subject to change. |
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International Editions
Travel + Leisure, the world's most influential travel brand is the authority for affluent, influential individuals who make travel a priority in their lives, in the U.S. and around the world.
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