Travel and Leisure Media Kit

T+L MRI Reader Profile

Readership

Audience (000)

Coverage (%)

Comp (%)

Adults 6,651 3 100
Men 2,797 2 42
Women 3,854 3 58
Age      
25-49 2,999 3 45
25-54 3,684 3 55
25-39 1,629 3 25
30-44 1,740 3 26
35-54 2,653 3 40
45-54 1,446 3 22
55+ 2,747 3 41

Median Age: 50

     
Marital Status      
Married 4,123 3 62
Education
Att-Grad College + 5,439 4 82
Graduated College + 3,411 5 51
Occupation
Prof/Managerial 2,335 5 35.1
Top/Middle Management 1,666 4 25
Household Income
$60,000+ 4,829 4 73
$75,000+ 4,333 5 65
$100,000+ 3,316 5 50
$150,000+ 1,661 6 25

Median HHI: $111K

     
Home Ownership
Own Home 4,806 3 72

Median Home value: $350K

 

Source: 2014 FALL MRI

Ipsos Affluent Survey Reader Profile

Leadership

Audience (000)

Coverage (%)

Comp (%)

Adults 2,653 3.0 100
Men 1,300 3.8 49
Women 1,353 4.1 51
Age      
25-49 1,024 3.3 39
25-54 1,358 3.4 51
25-34 301 2.8 11
35-44 399 3.0 15
35-54 1,057 3.7 40
45-54 620 4.1 26
55+ 1,220 6.0 46

Median Age: 53 years

     
Maritial Status      
Married 2,042 4.3 77
Education
Att-Grad College+ 2,507 4.1 95
Graduated College+ 1,940 4.2 73
Occupation
Prof/Managerial 1,665 4.0 63
Top Executives 616 5.9 23
Household Income
$150,000+ 1,432 4.6 53
$200,000+ 872 5.6 33
$300,000+ 446 8.1 17

Median HHI: $158K

     
Net Worth      
$1 Million+ 1,103 5.6 42

Median HH Net Worth:
$790K

     
Home Value      
$250,000+ 1,863 4.5 70
$500,000+ 831 5.7 31
$750,000+ 418 7.1 16
$1,000,000+ 190 7.3 7

Median Home Value:
$380K

     
Travel      
Currently Own Valid
Passport
2,311 4.9 87
5+ Foreign Round-
Trips Past Year
168 10.1 65
5+ Domestic Round-
Trips Past Year
1,037 5.2 39
11+ Any Round-Trips
Past Year
626 6.4 24


*Includes: President/Chairman/V.P./CEO/CFO/COO/Other Officer/Board Member/General Manager/Director/Owner-Partner
Source: Ipsos Affluent Survey USA 2014 (HHI $100,000+)
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Issue

Order /
Material Closing

On-Sale
Date

January 10/27 12/19
February 11/24 1/16
March 12/22 2/13
April 1/27 3/20
May 2/25 4/17
June 3/25 5/15
July 4/29 6/19
August 5/26 7/17
September 6/29 8/21
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SOURCE: MRI SPRING 2014

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