Jeff Gilbert / Alamy
Beatrice Aidin
October 27, 2014

Visitors to London are spoiled for choice when it comes to women’s fashion. Want cutting-edge clothing from your favorite designer? Browns has been a British fashion-trailblazer for over forty years. The shop’s edited collections reflect the importance its founder, Joan Burstein, places on individuality and quality. Combine a trip through Browns five conjoined townhouses with a saunter deep into the heart of Mayfair.  Here, you’ll discover Dover Street Market: an indoor oasis of designer brands and eclectic, unusual finds.

For those who like to shop for clothing while perusing plush throw pillows and exotic-print rugs, or for the shopper whose plus-one hates hanging around while you try on sizes, hotfoot it straight to any of these: Celestine Eleven, The Shop at Bluebird, or LN-CC. Design desirables are available, but if the zip won’t close then console yourself with unusual coffee-table books or hard-to-find skincare ranges. A mid-century table or a collection of vinyl records may be tucked behind rows of flirty frocks or towers of mismatched canvas sneakers. 

Browns

Serious fashionistas know to make for Browns on South Molton Street for unique, high-end designs and cutting-edge pieces. In business since 1970, this once-small boutique has become a leading London landmark: owner Joan Burstein has been credited with discovering everyone from Commes des Garcons to international icon Alexander McQueen. 

Dover Street Market

Discerning label-lovers adore Dover Street Market in Mayfair. Hidden behind the Georgian façade are six floors of designer clothing presented in the artfully-disheveled store. Created by Comme des Garçons designer Rei Kawakubo, this innovative indoor market has exclusive lines such as Givenchy and Lanvin.  Best of all? The top floor Rose Bakery, where you can break for afternoon tea and a scone with butter and jam. 

The Shop at Bluebird

This concept store is located on the iconic King’s Road in Chelsea. In the heart of an airy 10,000-square foot garage known for its art deco architecture and the record-breaking vehicles it once housed. The shop collects everything from designer fashion to niche beauty products and must-have coffee table art books. After stocking up on goods for your home and your closet, retreat to the shop’s private spa. 

Celestine Eleven

East London hipsters have long known that this fashion oasis in the heart of Shoreditch is the place to be. Billed as an alternative luxury store, shoppers pick up Celine and Wendy Nichol; J.W. Anderson. Some will covet the luxe handbags by Deadly Ponies while others will return for the pop-up yoga studio. Head downstairs where you’ll find mats, candles, and find-yourself-music. 

LN-CC

This innovative concept combines traditional fashion retailing within an art-based installation. Enjoy this unique space and pick up pieces from international brands, such as Rick Owens, or check out underground Japanese street-wear. While you’re there flip through the exclusive vinyl records collection or peruse the out-of-print and first edition books in the library. 

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