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Cailey Rizzo
November 23, 2017

Travelers who want to experience the epicenter of New York City can now stay in a hotel behind the city’s largest LED billboard.

Behind the nine-story, 18,000-square-foot LED billboard on West 47th Street and Seventh Avenue, there will be a massive, multi-billion dollar hotel and entertainment complex for those who want to spend their time in the Big Apple in the hubbub and electricity of smackdab midtown.

Courtesy of CBRE

The Times Square EDITION, from hotelier Ian Schrager, will be behind more than 25 million pixels of screen when it opens in early 2018.

However hotel guests won’t have their city views blocked by the screen. The 452 rooms will be located on the building’s 14th through 40th floors. Below the rooms, the hotel’s amenities will live on the 7th through 12th floors, while retail and theater space take up the floors below.

While not much is has been announced about the hotel’s particulars, future guests can expect unparalleled views of Times Square action. A rooftop will likely be a main draw to the building, as will the hotel’s corner suites, with balconies directly overlooking the frenzy below.

Courtesy of CBRE

And, because this is Times Square, the retail and theater space are brand name. The ground floor will be anchored by a 40,000-square-foot “NFL Times Square Experience,” from the National Football League. The building will also feature space for Cirque du Soleil and the relocation of Hershey’s Chocolate World.

The entire complex is already known as 20 Times Square and local news reports estimate that ad space on the building’s gigantic screen could run as high as $35,000 per minute.

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