A contribution of $150 will get you a night's stay at this crowdfunded hotel.
Scottish beer company BrewDog launched an Indiegogo campaign today for what they’re calling the “world’s first crowdfunded craft beer hotel.”
Since it's a hotel run by a beer company, it naturally comes with some over-the-top beer-themed amenities:
- A tap in every room featuring Punk IPA, the brand’s flagship brew
- A beer-stocked mini-bar in every shower, so you never have to go a second without a beer in hand
- Access to limited-edition brews from the brewery next door
- A spa that uses beer in its products and treatments, such as hop oils and a malted barley massage
- Craft-beer pairings during breakfast, lunch, and dinner
- In the luxury suite, a hot tub filled with IPA (We don't recommend drinking this, not least because it'll be very warm beer.)
Surprisingly, a beer-themed hotel isn't the worst thing in the world for your health (though chugging beers all day might be). Beer's main ingredients are barley and hops, which are both high in Vitamin B and good for skin and hair.
“The original IPAs were brewed with hops to preserve the drink as it traveled, so it’s pretty safe to assume the same preservative qualities would apply to the skin,” James Watt, co-founder and CEO of BrewDog, told Travel + Leisure. “Malt and hops also smell awesome, so why wouldn’t you want to douse yourself in them?”
The campaign goal is $75,000, and for the next 30 days, beer-obsessed backers can donate as little as $25 for a VIP tour and tasting of the brewery for two.
Other notable perks: $150 for a free night and breakfast (typically worth $250), and $2,000 for a night in the luxury suite with the IPA hot tub (also included: a T-shirt, two malt massages, two hop treatments, all meals, and more). Those with more cash can design their own beer for $5,000 and take over the entire hotel for an insane birthday party or wedding for $30,000.
The projected opening date is September 2018, and if you back now for a minimum of $150, you’re guaranteed a reservation when they open.
As Watt said in a statement, “Forget Disneyland, this is the new happiest place on earth.”