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Napa is pretty in pink.

Cailey Rizzo
June 09, 2017

Fans of all things pink can celebrate the summer at the Napa Valley’s very first RoséFest.

Sterling Winery will host its first (and theoretically annual) RoséFest on Saturday, June 24.

“We know that Napa is foremost renowned for its cabernet,” Michelle Flores, associate brand manager for Sterling Winery, told Travel + Leisure. “We wanted to put the spotlight on rosé.”

Dozens of wineries from all around the Napa Valley (and one from Provence) will be pouring out glasses of their pink wine at the event.

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“What’s amazing is that pink wines used to be just sweet white zinfandel,” Flores said. “Now it’s much more diverse than that.”

When visitors arrive at the winery, they will take an aerial tram (the only one at a vineyard) up to the top of Sterling’s hill for wine pourings and panoramic views of the valley.

Courtesy of Sterling Vineyards

About 25 different wineries will pour their rosés for guests to sample. Local restaurants will be serving up bites to accompany the wine. Attendees will be the first in the world to taste Sterling’s brand new sparkling rosé.

The event will also feature live music, food trucks and opportunities to take in the views of the Napa Valley.

General admission is $65 and VIP tickets are $85. Proceeds from the event will benefit the Susan G. Komen foundation to fund breast cancer education, research and patient support.

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