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Andrea Romano
May 26, 2017

Pink pineapples are back and summer couldn’t be sweeter.

In the last few years, people have been discovering, and rediscovering, the photogenic nature of the pink pineapple. The cuter, pinker, more “Millennial” version of everyone’s favorite summer fruit has been popping up on people’s Instagram feeds for a while.

Del Monte Foods has been developing the pink fruit since 2005, but it was only in December 2016 that the FDA officially approved them for consumption. Dubbed a “Rosé” pineapple, the bright pink color comes from natural lycopene, the same pigment that makes tomatoes and watermelons red. Don’t worry, it’s not red dye.

But also, sadly, it’s not filled with actual rosé. But that doesn’t mean you can’t make an excellent sangria with it.

Related: How to pick the best rosé wine

Not only is the fruit a lot pinker, it’s also a lot sweeter.

#pinkpineapple 🍍🍍🍍

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Del Monte is planning to market the pink pineapples in the U.S., and some people on the internet are already posting photos of the first fruits to hit the grocery stores.

Summer would be the perfect time to debut the new fruit.

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