As part of a summer series, T+L is highlighting amazing lesser-known attractions found in the United States. Next up: a brewery tour that may be the ultimate Milwaukee experience.
It’s no secret that Milwaukee is into beer in a big way, which is why a brewery tour should be at the top of every visitor’s list. The Miller Brewery guided tour is one of the best ways to dip your toes into Milwaukee’s hoppy history and enjoy a free cold one (or two) at the end.
The Miller Brewery tour is about an hour long and a little different than others in the area. It’s a genuine working factory, so there’s a lot of fun hustle and bustle in the background as MillerCoors employees work the high-speed production lines. It takes a lot to keep a macro-brewery running, and observing the complex brewing, bottling, and shipping process will really make you appreciate the next Miller beer you crack open.
The brewing company was founded in Milwaukee by Frederick Miller more than 150 years ago. Back then, they used underground caves to chill the beer—caves that visitors now get to tour. (Another quirky turn on the tour is a hologram of Miller himself, who talks more about the brewery’s history.) Kick back at the end with a stop at the Miller Inn or outdoor Bavarian-style beer garden, and enjoy the best part of any brewery tour: free beer and pretzels.
Tours at the Miller Brewery are held every half hour from 10:30 a.m. to 3:30 p.m., and run every day of the week Memorial Day through Labor Day. The brewery is closed on Sundays from Labor Day through Memorial Day, but tours still run throughout the rest of the week. Tour times are liable to change, so before you go, check online or call ahead.
Admission is free, and those over 21 receive three complimentary beer samples at the tour’s conclusion. Soda is available for the younger set and upon request.