However, not everyone’s happy about it.

Bailey Bennett
January 04, 2018

A 150-year-old Scottish pub named for the famed author and Sherlock Holmes creator Sir Arthur Conan Doyle just got a surprising facelift to honor another U.K.-born author.

The Conan Doyle, located in Edinburgh, rebranded this week, now titling itself The J.K. Rowling. The gold lettering on the front of the pub has changed to reflect the renaming, and a hanging wooden sign above the door now sports a painting of Rowling eating pub food, rather than its previous portrait of Doyle. 

Fans of the timeless mystery author need not get up in arms over the change, though. The move is only a temporary one, honoring Rowling as a part of Edinburgh's 2018 Hogmanay celebration, which honors the new year. The area’s history is being commemorated through short story installations and projections on some of the city’s most iconic buildings, allowing literature fans to walk the streets listening to tales from writers of Scotland’s past and present. The Conan Doyle’s facelift is part of this event and highlights the magical work of Rowling, who wrote much of her best-selling Harry Potter series at the nearby cafe The Elephant House in Edinburgh.

Although the name and signage changes will only remain through Jan. 25, fans of the beloved local pub and Conan Doyle were still confused and annoyed by the sudden alterations. Some have taken to social media to share their questions and frustrations, or at least to wonder how the changes happened “as if by magic.”

While some may find the quick author switch a bit of a conundrum, countless Potter fans are bound to flock to the location to honor the writer of the wizarding book series during the month of January.

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