Would superstitions about the unlucky day stop you from getting a cheap flight?
For horror fanatics, the arrival of a very spooky Friday the 13th just weeks before Halloween means scary movie marathons and harmless superstitions.
Could it also mean really cheap flights?
The “unluckiest day of the year” is notorious for offering brave passengers the chance to fly a little cheaper, at least according to legend. Some people feel safer avoiding the day altogether, opting for a flight on the 12th or the 14th out of sheer superstition, meaning low prices may be easier to find for those who don’t mind the “risk.” As HuffPost reported back in 2014, Friday the 13th was the sixth cheapest day to fly in June in America, while it was the overall cheapest day of the month to fly in the U.K.
But do these stats really point to a larger trend in more affordable airfare?
In the U.K., at least, the answer is probably yes. In a study conducted by Kayak surrounding Friday the 13th flight prices this past January, the savings on the unlucky day are quite staggering. According to their findings, which utilized data collected on KAYAK.com, found that the average cost of a flight on Friday, January 13th versus any other day in January 2017 were quite a bit cheaper. Flights to New York City were 7 percent cheaper, flights to Madrid 14 percent cheaper, and flights to Tenerife were 18 percent cheaper. However, for flight to Dubai or Gran Canaria, savings were a whopping 28 percent and 44 percent on average, respectively.
“Flight prices are very much based on demand – when demand is up they rise and when it is down they fall,” a spokesperson for KAYAK told The Telegraph. “Our data, therefore, indicates that many are choosing not to travel on Friday the 13th.”
For those who don’t believe in the hype surrounding the “holiday,” the savings could be significant enough to warrant a last-minute trip. While Friday, October 13 will soon have come and gone, it may prove fruitful to look ahead to the next occurrence in April of 2018. Again, in reference to U.K. flights only, The Telegraph found that while some flight prices remained the same throughout the month of April, flights from Gatwick to Dubrovnik or to Budapest did yield more affordable results on Friday, April 13, than Friday, April 20.
Could the numbers just be a coincidence, or a sign of some greater, darker superstition at work? Regardless, we’ll be avoiding black cats and cracked mirrors for the remainder of the day.