And it's giving away the pieces for free.
Hotel artwork is certainly an interesting breed. While many high-end resorts go out of their way to procure one-of-a-kind pieces, the chains tend to have a more paint-by-the-numbers feel to them. Yet one popular hotel brand is celebrating its often overlooked gems by holding an art show.
Super 8 and comedian Amy Sedaris will host When The Art Comes Down: Works from The Super 8 Collection on May 4 during the height of New York City’s high-end Frieze art fair. Featuring nearly 100 eclectic pieces of “not-so-super” art from hotels across North America, the pieces—some of which have been hanging for nearly 40 years—will be free for the taking, on a first-come, first-served basis.
“We know it’s not easy to love the watercolors of yore that have served as our décor for decades, but we want to ensure everyone—from art appreciators to our brand loyalists—has the chance to take home a little piece of Super 8 as we make way for the brand’s purposeful new look,” said Mike Mueller, Super 8 Brand Senior Vice President, in a release. “With the help of Amy Sedaris, who has an enviable knack for appreciating imperfections with humor, this event gives the old Super 8 a celebratory retirement and serves as a pivotal moment in revealing the decidedly different aesthetic of Super 8 hotels.”
The art show marks the start of Super 8’s transformation—including redesigned guestrooms that will feature soothing color palettes, sleek finishings and bedding, as well as modern amenities and, of course, new artwork. The new look, including the updated art, is rolling out to the remainder of its hotels across the U.S. and Canada by the end of 2016.