Though there are countless reasons to travel — sampling new food, exploring a new destination’s natural landscape, or seeking adventure — experiencing the culture of another country is high on the list of reasons to go, and crosses into most, if not all, other aspects. After all, culture is what makes each country unique.
In their recently released 2017 Travel & Tourism Competitiveness Report, the World Economic Forum ranked 136 countries based on their support of and demand for cultural and business tourism. The report looked at five indicators to determine which country is doing cultural and business tourism best.
Cultural and entertainment tourism digital demand looked at the amount of traffic focused on a particular country and search terms to measure how much interest there was for cultural offerings such as performing arts events, museums, local food and entertainment parks. The number of international association meetings measured how many regularly-held meetings with at least 50 associates and a regular rotation of location occurred. The next indicator counted the number of oral and intangible cultural heritage expressions a country can claim. These heritage expressions could be instruments, artifacts or skills that are passed down generationally. The number of World Heritage cultural sites is more straight forward: The United Nations Educational, Scientific and Cultural Organization (UNESCO) keeps a list of sites that have universal value. Lastly, the report counted the number of large sports stadiums with the ability to host at least 20,000 spectators. This served as an easy way to measure each country’s ability to host big events.
Starting with number 15, here are the top countries to visit for cultural and business travel.