The world's largest observation wheel, smartly dubbed the High Roller, recently opened in Las Vegas.
At 550 feet tall, it forms the centerpiece of Sin City's newest development, The LINQ, and rises 107 feet taller than the London Eye. Moving 1 foot per second, its 28 glass cabins take a half hour to complete their revolution.
And if you thought the Strip needed to be just a little brighter, the High Roller's builders agreed. They've added a whopping 2,000 LED lights to the city's skyline.
For more information and tickets, visit the High Roller's website.
Peter Schlesinger is a research assistant at Travel + Leisure, and a member of the Trip Doctor news team. You can find him on Twitter at @pschles08.