Why Google's Acquisition of Songza Is Great News for Travelers
There’s been an overwhelming amount of news following the Google I/O conference last week, but one of the things we’re most excited about is the search giant’s big acquisition of music service Songza. Why? Unlike Pandora or Spotify, Songza ditches the algorithm-based method of suggesting tunes that riff on your existing preferences. Instead, it learns about your circumstantial preferences—where you are, what the weather is like, and so on—to offer up beats that fit for the time and place. And if that sounds interesting for travelers, you’d be right: Songza has a music conciergethat helps you explore the world through regional music. (Ireland? Italy? Brazil? They’re all there.)
It’ll also customize playlists based on a destination that you’re traveling to, such as this one for the Hamptons or this tropical beach-themed jig. We may not see the effects of Google’s support immediately, but with the Big G behind them, things are looking rosy for Songza—and as travelers, we couldn’t be more excited.
Nikki Ekstein is an Assistant Editor at Travel + Leisure and part of the Trip Doctor news team. Find her on Twitter at @nikkiekstein.