You already knew that the bottle of Evian on your hotel room nightstand comes with a hefty price tag. But if you happen to see a swanky, Yves Behar-designed bottle next time you’re traveling, that charge will go to a good cause.
Last week, a number of luxury hotel chains, including several Ritz-Carltons, Dusit International, Banyan Tree, Six Senses, Soneva, and others have signed on to a new campaign called Whole World Water, whereby each property will filter, bottle, and sell their own water rather than importing. The proceeds go to various clean water programs around the world, yielding an estimated $1 billion-a-year to resolve our global water crisis.
Speaking about what prompted the idea, co-founder Jenifer Willing said, "There are one billion people who live without clean water, and one billion tourists travelling the globe each year." And the idea has (sea) legs: Richard Branson, Edward Norton, Treehugger founder Graham Hill, and Charity: Water president Cristoph Gorder are all pledging support. We couldn’t agree more.
Nikki Ekstein is an Editorial Assistant at Travel + Leisure and part of the Trip Doctor news team. Find her at on Twitter at @nikkiekstein.