Who She Is: Though she’s been known for years as a writer of books about Italian interiors, Elizabeth Minchilli’s greatest passion is food—an interest that blossomed after her family moved from St. Louis to Rome when she was 12. “By the time I was 14, I was cooking for the whole family,” recalls the writer, who, in addition to writing for Food & Wine, posts daily about Italian cuisine and travel on her blog.
Her Big Idea: “I’ve always had my own list of restaurants to recommend to friends when they come to town,” Minchilli explains. “People kept saying, ‘You should do an app.’” Earlier this year, she did just that, with the launch of Eat Rome and Eat Florence ($2.99 each; iTunes). Both are searchable, GPS-enabled apps with Minchilli’s picks and reviews for the best places to eat, drink, and shop for food in each city, complete with downloadable maps for offline viewing (to avoid costly roaming charges).