In F. Scott Fitzgerald’s famous novel, Gatsby refutes Nick Carraway’s assertion you cannot repeat the past: "Can't repeat the past?" he cried incredulously. "Why of course you can.”
Hoteliers seem to agree with Gatsby, as evidenced by a slew of promotions tied in with the upcoming release of Baz Lurhman’s new film, The Great Gatsby.
New York’s Plaza Hotel, which features prominently in the novel, has announced its “The Great Gatsby Getaway Contest.” Anyone who snaps a 1920’s themed picture of themselves and posts it on Instagram with the hashtag #theplazapremiere has a chance to win seats at the New York premiere of the film, along with a night at the iconic property. Hurry though, the contest ends April 24th.
Nearby, the Trump International Hotel & Tower is offering the Trump ‘Great Gatsby’ Package. Guests spend three nights in suites overlooking Central Park, enjoying some top-notch perks. Men receive a custom-tailored suit and shirt from Bergdorf Goodman and Art Deco cufflinks, while women will go home with an Ivanka Trump Art Deco jewelry and a personalized note from Ivanka herself. Dinner at Three-Michelin-Star restaurant Jean Georges, a magnum of champagne, and chauffeured car-service are also included. This Roaring Twenties extravaganza comes with a roaring price tag… $14,999.
And while not directly related to the classic novel, these other properties do their best to bring back some of that Gatsby glamour:
° The SLS Hotel South Beach: Opened this past June, the Philippe Starck-designed waterfront hotel brings a 1940 property back to its former glory. Trompe l’oeil walls, murals, and a gigantic rubber ducky by the pool add a touch of whimsy to this art-deco gem.
° Hotel Shangrila, Santa Monica: Another art-deco property, this 1939 building has recently undergone a multimillion-dollar renovation. The 71 rooms and suites feature period furnishings and decorations. This year, there are two promotional packages celebrating the renovation.
Then again, if hotel suites don’t do it for you, why not be like Gatsby and throw a party at your own private mansion? With water frontage, a grand pool, and lots of vintage charm, the Luxury Retreats villa Locusts on Hudson, in the Hudson Valley, lets you feel like you’re living in West Egg, if only for a week.
Peter Schlesinger is an editorial intern at Travel + Leisure.