The Peninsula Hotels have found an adorable way to spread both holiday cheer and charitable good this season, and you can take part too.
Guests at Peninsula properties worldwide will find SnowPage, a smiley plush snowman, decorating the hotels’ public spaces. For every image of the stuffed animal posted to social media with the hashtag #SnowPage, Peninsula will donate $1 to the Make-A-Wish Foundation, which helps children with life-threatening diseases fulfill their dreams.
Anyone smitten by SnowPage (we are) can purchase their own snowman for $15 (ornaments are $20), and post more pictures on the go. All of the proceeds from sales will benefit Make-A-Wish.
Intrigued? Keep a lookout for #SnowPage on social media. Travelers can also help the Make-A-Wish Foundation more directly by donating airline miles so that Wish Kids can visit their dream destinations.
Peter Schlesinger is a research assistant at Travel + Leisure, and a member of the Trip Doctor news team. You can find him on Twitter at @pschles08.