Put down that SkyMall, Bertram. Male passengers traveling Upper Class on Virgin Atlantic flights can indulge in something a little fancier than bed-side pet ramps or peephole spy cameras: The airline is offering custom shoe fittings from haute Finnish shoemaker the Left Shoe Company. Devote 20 minutes pre- or post-flight to having your foot scanned by a 3D digital scanner in the Clubhouse-the Virgin Atlantic lounge-at Heathrow and choose a style. Four weeks later, a courier will deliver your bespoke kicks. The soles are inscribed with your name, and if you choose, your Virgin Atlantic flight number and destination. The available shoe styles start at €225 ($310 at today's exchange rate), and roundtrip Upper Class fare on Virgin Atlantic runs around $10,000.
Won't taking your shoes off at the security line feel slightly less humbling when they're custom-fitted and inscribed with your name?
Ann Shields is Online Senior Editor at Travel + Leisure.