This past week Tibi, an upscale boutique clothing line, joined thousands of e-retailers by re-launching its website to include an online shop.
Amy Smilovic is the mastermind behind Tibi’s polished Manhattan brand, her main source of inspiration? Travel. In 1997 Amy moved to Hong Kong with her husband upon his relocation and there is where it all began.
After teaming with Octavia Hyland, she traveled frequently to the island of Java, working with small textile printers to create unique patterns (think batiks and ikats) in vibrant colors. These travels resulted in unusually perfect pieces that still define the collection today.
Once retailers in the United States got wind of the first capsule collection, her four easy styles exploded into an entire line, leading the brand to become worldwide and onto the racks of Neiman Marcus, Nordstrom, and Saks Fifth Avenue.
And now consumers can follow Amy’s blog, which includes press clips, which celebs are wearing Tibi (Brittany Snow, Molly Sims, more), and Amy’s tips on travel. The online shop highlights what’s new and features clothing, shoes, swim, and sales. Hats off to the Tibi team, the new website exceeds expectations!
Jessie Bandy is the assistant fashion editor at Travel + Leisure.