Over the past week, we’ve heard about dozens of worthwhile ways to help the victims of Japan’s earthquake and tsunami, but one recent announcement caught our eyes—and nose.
Renegade perfumer Paris-based Louison Libertin, who produces his label, technique indiscrete, is giving back to the community of Kanku in Northeastern Japan—an area known for its lavender fields. Libertin had been working with a perfume factory there, and the town was hard hit by the recent disasters.
No less than 100 percent of the proceeds of his limited edition flacon "For Them" will go back to residents of Kanku. $52 for a 50ml bottle.