This spring, a cushy rooftop lounge, color-shifting light shows and interactive LED displays will summon ravers everywhere to the multimillion dollar renovation of the outdated PURE Nightclub.
Neil Moffitt, CEO of Hakkasan Group, said the entertainment experience at Omnia is intended to “take guests on an immersive, ever-evolving and unforgettable journey.”
To start, the space will offer the city’s largest dance floor and a calendar of performances by world-famous DJ’s with such unforgettable monikers as Afrojack, Krewella, and Showtek. Hakkasan Group is clearly banking on its roster of in-demand (and expensive) electronic dance musicians to cull crowds. Now, that's a trip worth taking.
Melanie Lieberman is a travel writer and a T+L contributor. You can follow her on Twitter at @LittleWordBites.