We wouldn't blame your assuming that Samoa Air's recent announcement that it will be weighing customers and charging them based on their weight is a belated April Fools' Day stunt, but apparently, it's real.
Reports have been popping up everywhere since the announcement, and the tiny airline's official website confirms the new policy with a statement that reads: "We at Samoa Air are keeping airfares fair, by charging our passengers only for what they weigh. You are the master of your Air'fair', you decide how much (or little) your ticket will cost. No more exorbitant excess baggage fees, or being charged for baggage you may not carry. Your weight plus your baggage items, is what you pay for. Simple."
Is it so simple? Not everyone is pleased with this idea. The Guardian's Ally Fogg wrote that the new policy "panders to a particularly unpleasant trend in modern culture that legitimises and even celebrates fat-shaming and body fascism. At its most crude this is manifest in straightforward cruelty and discrimination."
Chris Langton, head of Samoa Air, defended the idea—and suggested it may be the start of an industry-wide trend—in an Australian radio interview quoted by the BBC: "People generally are bigger, wider and taller than they were 50 years ago… The industry will start looking at this."