Who He Is: As founder and CEO of Altimeter Capital, a hedge fund that specializes in travel-themed tech companies, Brad Gerstner spends a lot of time on the road as both a business and a leisure traveler. As a result, he knows how to spot a good hotel room (“on a high floor and away from the elevator”)—a skill he leveraged when creating his latest company.
His Big Idea: The website room77.com promises to help travelers pick the perfect hotel room. (Sort of like what SeatGuru did for airline seats.) The site offers floor plans, pictures, user reviews, and window views for rooms in 2,500 three-star-plus hotels (and counting). A new iPhone app provides the same service for free, on the go. So now guests can book a room and not worry about that blocked ocean view the hotel’s website neglected to mention.