New York City and Macy’s Herald Square recently unveiled a new Visitor Center, housed inside the world's largest store.
Over the past two years, NYC visitor numbers have broken records, with 52 million in 2012. To help accomodate tourists, one of the city's most-visited (and shopped at) sights, Macy’s Herald Square, has stepped up with partner NYC & Company to unveil a revamped, user-friendly visitor center.
Flanked by curved staircases on either side, the white-tiled mezzanine sits above cosmetic brands like Chanel and Dior. Four touch-screen kiosks resembling giant iPhones allow visitors to plan their next move, with extensive attraction, dining, and nightlife listings. Nine languages are available—including Mandarin and Portuguese—while Google Maps provides step-by-step directions that can be printed on the spot. By Nov. 1st, you'll even be able to purchase attraction tickets (Empire State Building Observatory; Circle Line cruises) directly through the kiosks.
Savings booklets like CityPASS, New York Pass, and Explorer Pass—which can get you into MoMA, the Met, and Top of the Rock on a single ticket—can be purchased in person at the help desk. Arguably the best perk, however, is the discount. Individuals traveling from over 100 miles away can scan their passport or license for 10% off merchandise in Macy’s—a perfect excuse to keep shopping.
Maria Pedone is on the digital team at Travel + Leisure. Follow her on Twitter at @mariapedestrian.