There’s a new ride in town, though you may recognize it by its signature facial hair. Lyft Plus, a new premium offering by Uber’s quirky, mustachioed competitor, is now piloting service in San Francisco before rolling out to all of its 60 cities coast to coast. As the name would suggest, the new model offers a more souped-up cab-on-call experience--while there’s nary a Mercedes-Benz in sight, the premium experience features custom-outfitted Ford Explorers, each decked out with custom under-car LED lights, 20-inch sport wheels, quilted leather seats for six, and (our favorite) Spotify Premium access. It’s less expensive that Uber Black by about a 20% margin, and roughly twice the cost of a regular Lyft ride, running $3.00 a mile or fifty cents a minute. As for the token mustache found on all of Lyft’s regular cars? You’ll find it affixed onto the grille in brushed steel—trés classy.
Nikki Ekstein is an Assistant Editor at Travel + Leisure and part of the Trip Doctor news team. Find her on Twitter at @nikkiekstein.