Some P.R. gigs are pretty cushy—like getting publicity for London. I mean, all you have to do is write a sentence using the words pub, West End, Tate Modern, mews, and—well, you had me at pub. But the boffins of ballyhoo at Visit London, the city’s official tourism website, and its parent, London & Partners, have done themselves proud with a series of video odes to the capital from some of London’s best-known celebs.
Chef Gordon Ramsay (above) waxes poetic about curry shops in Brick Lane and tells viewers the name of his favorite café for a “fry-up” (local slang for a full English breakfast). Actress, model, and Sixties icon Twiggy (below) goes gaga over London’s shopping scene. Mayor Boris Johnson recounts cycling to the London Borough of Hackney to enjoy bangers and mash at a local pub. Actress Joanna Lumley (Absolutely Fabulous, The Wolf of Wall Street) rhapsodizes over the duck ponds, statues, and tree-lined paths of Holland Park, “one of the best-kept secrets in London.” More videos from other Londoners can be found at visitlondon.com/story.
The laudatory videos were released today in conjunction with the latest International Passenger Survey arrival figures from the U.K. Office for National Statistics. London tourism had a record 16 million overseas visitors in 2013.