"Snotty, phony, pretentious is over," says Nancy Novogrod. "The new paradigm is all about real experiences—both exotic trips and inner journeys. It’s a time for re-invention and a return to values.
New sites like Kujabi.com, and companies like Pure Life Experiences are looking to help travelers get into the spirit of a place, as are new spas from Connecticut to Austria.
Restaurants, too, are returning to comfort; dishes like burgers and fried chicken are being reinvented as well. And destinations like St. Lucia are re-inventing themselves; the island has hired a team of international planning experts to build a new sustainable tourism industry.
T+L is reflecting this sensibility as well. Our mission, of course, is all about authentic experiences, and the magazine’s January trends issue will focus on connecting to people and place."