In this day and age, it’s pretty rare to hear about new services on flights—unless they come with a side of sticker shock. Southwest is an exception to the rule, as they’ve always maintained an anti-fee ethos, but we’re still impressed by their latest announcement: as of this week, the airline’s customers will enjoy free On Demand and live TV—all streamed to their mobile devices—via DISH Network on every WiFi-equipped Southwest flight. The lineup features most major networks (along with dedicated sports channels) as well as 75 on demand titles. The catch? It’s only free for a limited time. According to a spokesperson, the promotion will likely run through the end of the year; even then, all signs point to a reasonable $5 price tag for in-flight streaming once the deal expires.
Nikki Ekstein is an Editorial Assistant at Travel + Leisure and part of the Trip Doctor news team. Find her at on Twitter at @nikkiekstein.