Turkish Airlines loves taking the stage for viral videos. Last year, its commercial featuring Kobe Bryant trying to outdo Barcelona soccer player Lionel Messi scored big on YouTube (over 106 million page views and counting). The hilarious campaign also earned them a T+L SMITTY award for Best Overall Use of Social Media in the global airline category.
Now, Turkish Airlines is attempting to recreate the magic with their latest video, once again featuring Bryant and Messi in a face-off, quite literally. In “The Selfie Shootout” the two athletes send pictures of themselves while traveling the globe (walking the Great Wall of China; scuba diving in the Maldives) to one another—the takeaway being that Turkish Airlines can help “widen your world.” With a video this funny, we can’t disagree.
Maria Pedone is on the digital team at Travel + Leisure. Follow her on Twitter at @mariapedestrian.