Does your mantle, bookshelf, or fridge look a little heavy from all of the holiday cards? This year, Hyatt took a social approach and was one of the first brands to take advantage of Instagram’s new direct messaging feature, by sharing a personal and spirited surprise with their most engaged followers.
The photo revealed Hyatt’s social media team, to let followers see the people behind the brand that they’re engaging with every day. That’s right, it’s not just robots!
Many fans have responded with personal messaging about their 2014 travel plans as well as about their recent stays at Hyatt hotels. For more, visit Hyatt on Instagram.
Gabrielle Blitz is associate social media editor at Travel + Leisure.