A new Muni bus line, dubbed the CultureBus, now services San Francisco's prominent cultural institutions. Bright yellow coaches bearing red "CB" logos will link the new California Academy of Sciences and the M.H. de Young Memorial Museum in Golden Gate Park with the Asian Art Museum in the Civic Center, Union Square, and all the museums in the Yerba Buena neighborhood. Riders will be able to enjoy everything from "penguins to Picasso."
Buses run daily every 20 minutes, from 8:40 a.m. to 5:50 p.m.; there's also an all-day, on-and-off fare of $7 ($5 for seniors and youths) that includes discounted admission to selected museums including the California Academy of Sciences and de Young museums. Ridership is projected to be between 168,000 and 250,000 per year. Today, 50 percent of visitors to the Bay Area ride the Muni system, especially the cable cars and historic F-line along the Embarcadero.