Sure, she’s in the summer’s biggest blockbuster, is on the cover of this week’s EW, and was just named the world’s most beautiful woman by People. But what Gwyneth Paltrow wants to talk about right now is travel guides—specifically, the ones she’s created for her lifestyle brand, GOOP. Yesterday she was promoting the GOOP app at New York’s Apple store in SoHo with Jessica Seinfeld; before they took the stage, I had a chat with her, travel editor-to-travel editor.
Turns out Gwyneth started these city guides for herself. “I’m a Libra,” she said, “I can’t make up my mind about anything.” Now she can just open the GOOP app for her own highly curated list of restaurants, shops, bars, hotels, and more in New York, L.A., and London. “I find them very helpful,” she said, “even though I made them.”
And what does it take to get the Gwyneth stamp of approval? “Quality,” she says, “which could be a $2 taco. It has to be worth going out of your way for.” In New York, only 13 hotels make the cut: well-known places like the Trump SoHo, but also lesser-known spots like the Inn at Irving Place, which doesn’t even have a sign. And the NYC guide has a separate section for pizza, which Gwyneth loves. (A couple of her picks, like Di Fara and Co., get the T+L approval stamp, too.) She’s personally been to “almost” every place in each guide, and if she hasn’t, at least three of her most trusted friends have to have given their thumbs up.
GOOP’s Paris guide is coming out next, and Gwyneth is excited to direct people away from hotel concierge recommendations, which she sees as a shady business. “Paris is the worst kickback city,” she said. “I feel so bad when people say they’ve saved up but gone somewhere terrible. It’s such a nice thing to say ‘this is where you should go.’”
So will we see the GOOP app in any upcoming movies—maybe Tony Stark using it in Iron Man 4? “I don’t know,” she said, laughing. “I don’t think so. Wouldn’t it be weird if I was in a movie referencing my own product?”