Yesterday we found out that Google has brought Room 77 into its portfolio of travel tools—and we think it’s big news. While the deal may not be the largest of the company’s partnerships or acquisitions to date, it’s a sign of what’s to come: As far as we can see it, Google is positioning itself to disrupt the travel sphere. Simply consider the acquisitions already in its portfolio, including travel search tool ITA—a $676 million buyout four years ago—Zagat, and Frommers (though the latter no longer belongs to Google, its content was integrated back in 2012). What it all adds up to is a growing arsenal of travel tools ready to be unleashed—the only question is when.
Nikki Ekstein is an Assistant Editor at Travel + Leisure and part of the Trip Doctor news team. Find her on Twitter at @nikkiekstein.