If you haven’t been on Gogobot in a while, it’s a good time to make your return—today, the site announced a new feature called Tribes, which lets you filter for recommendations from likeminded travelers, both online and on your smartphone. Tribes cover various travel personalities and interests, from luxury travel to wellness or art and design. Join the Local Culture and Foodie tribes before a trip to Chicago, for instance, and Stephanie Izard’s hotspot Girl and the Goat is your first dining recommendation. Family travelers, on the other hand, will get Giordano’s, the classic deep dish pizza haunt, as their top pick for places to fill up.
Your tribe affiliations can be changed at any time (maybe you prefer to go for a budget hotel and a luxury dinner) and are meant to help you find suggestions that align specifically with your needs (read: luxury travelers won’t see reviews by backpackers, and vice versa). Our take? It’s a smart way of building trust into the sometimes-fraught world of user-generated content.
Nikki Ekstein is an Editorial Assistant at Travel + Leisure and part of the Trip Doctor news team. Find her on Twitter at @nikkiekstein.