The winds of change are upon us. IHG, the company behind InterContinental, Crowne Plaza, Holiday Inn, and Hotel Indigo, announced that it will offer free internet access to all 71 million members of its loyalty program beginning in 2014. With this decision, it joins Fairmont, Kimpton, and Omni Hotels, all of which offer free Wi-Fi access to members of their (also free) loyalty programs.
By covering more than 4,600 hotels, IHG is certainly the largest company to make such a commitment to its loyalists of all ranks. And the IHG twist: you won’t need to be a guest of the hotel to access the internet. The service will be available free of charge even to loyalty-program members who just pop into the lobby.