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Exploring Vienna's Fashion-Forward Neubau District

Exploring Vienna's Fashion-Forward Neubau District

The fashion-forward Neubau district is a hub of inventive boutiques, buzzy restaurants, and the city’s top museums.

Bisovsky: The appointment-only atelier of Susanne Bisovsky, who trained under Vivienne Westwood, sells dramatic couture and ready-to-wear pieces, inspired by traditional Mitteleuropa costume. 13/6 Seidengasse.

Park: This concept store showcases high-profile labels (Martin Margiela; Raf Simons) plus such up-and-comers as Paris-based Damir Doma. You’ll also find art books, Hans Wegner chairs, and brooches made from safety pins. 20 Mondscheingasse.

Lena Hoschek: At the intersection of rockabilly, punk, and Mad Men lies Hoschek’s boudoir-like boutique. The dirndls, dresses, and flowy blouses—ideal for hourglass figures—hit just the right classic-modern note. 17 Gutenberggasse.

Hirsch & Kamel: This new upscale gastropub serves traditional Viennese comfort food with Persian flourishes. Our pick: veal meatballs with pistachios served over mashed potatoes. 6 Stuckgasse. $$

MuseumsQuartier Wien (pictured): The former Hapsburg stables have been transformed into a cultural space with concerts, theater, and plenty of people-watching. Don’t miss the Leopold Museum, home to iconic works by Gustav Klimt and Egon Schiele. 1 Museumsplatz.

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