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Beautified App Releases Version 2.0—Plus an Exclusive Travel-Friendly Beauty Kit

Call it the HotelTonight of the beauty world: Beautified gives users the power to book last-minute haircuts, manicures, facials, massages, and more at salons and spas around New York—and in the coming months, San Francisco and Los Angeles. Today marks the launch of a completely redesigned app, one with twice as many spas and salons (including Bliss), plus a new fitness category that offers highly coveted classes from Barry’s Bootcamp, Body by Simone, Flywheel, and Physique 57.

Founders Hannah Bronfman, Annie Evans, and Peter Hananel have made some other notable changes to the easy-to-use app. The booking window has increased, from next day to 48 hours in advance; businesses can also update available appointments at any time as they become available. And user-generated content—from selfies to personal reviews of, say, a hairdresser or Pilates instructor—is encouraged thanks to new social features. Keep in mind the app does not use a flash-sale model: prices are set by the businesses—but are never higher than regular listed prices, and many do offer discounted rates.

In other Beautified news, the company recently released its first-ever travel pouch in an exclusive partnership with Net-A-Porter. It’s filled with all-natural products such as Tata Harper body oil and lotion, LAFCO hand lotion, and RGB nail polish—plus a VIP card for $25 off your next Beautified treatment.


Brooke Porter Katz is an Associate Editor at Travel + Leisure. Follow her on Twitter at @brookeporter1.

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