Argentina’s tourism board recently launched a glossy publication called Che. No, it’s not a tome dedicated to the country’s famous revolutionary leader Ernesto “Che” Guevara. It is a cultural magazine titled after the Argentine colloquial term “che” (which loosely translates to “hey”) commonly used in Latin America to refer to all things Argentine. Its pages feature the best art, music, gastronomy, events, and travel experiences from the country’s 24 provinces. Through colorful photography and engaging storytelling, Che inspires visitors to journey beyond the borders of Buenos Aires and discover a country that’s richly diverse in landscapes, customs and cuisine. The bimonthly magazine is published in English, Spanish and Portuguese and travelers can download issues to their tablets by visiting Argentina.travel or getting the free app at Android and Apple stores.
Nora Walsh is Travel + Leisure's Latin America correspondent.