Sweden's Museum of Failure is a collection of flops.
If at first you don’t succeed, one day your failure could end up in a museum.
The Museum of Failure is a collection of products that, for one reason or another, all failed miserably.
The idea for the museum came from Dr. Samuel West, a former innovation researcher who “got tired of companies only talking about their success.”
“It is boring,” West told Travel + Leisure. “Failure is more interesting and offers us more to learn from. Eighty to 90 percent of all innovation projects fail - and we need to start learning from these (often very expensive) failures.”
After visiting the Museum of Broken Relationships in Zagreb, Croatia, West was inspired to open his own physical Museum of Failure.
The items that West has curated for the collection were chosen based on their ability to tell a story to visitors. He said he also seeks out products from large brands — Apple, Google, Coca-Cola — to show that “even the Big Boys, the largest and most successful companies often fail with innovation.”
West got most of the products from eBay or classified ads, but he has started receiving donations of failed products from all around the world.
“I want people to understand that failure is essential to innovation success,” West said of his collection.
The museum will open on June 7 in Helsingborg, Sweden.