Where to Go Next: Armenia
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Where to Go Next: Armenia

Photo courtesy of Tufenkian The Lori Avan Dzoraget hotel, on the Debed River in northern Armenia. Photo courtesy of Tufenkian

From the time of the Persian Empire to the Soviet era, Armenia's history was one of conquest
and renewal. Now this beguiling mix of tradition and transformation is luring travelers in
a tourism boom estimated to be rising by 25 percent per year. A new airport is under construction,
an adventure-travel industry is growing, and—most notably—a network of stylish
hotels is replacing the once standard bland Soviet inn. The work of James Tufenkian, the New
York–based founder of Tufenkian Artisan Carpets, Heritage Hotels (374-10/547-888;
include a villa in the capital, Yerevan; a lakeside lodge; and a retreat set among the northern
woodlands. Though Armenians are holding fast to their religion and unique language, Tufenkian's
enterprise proves that the country is, once again, embracing change.

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