Fitzrovia is studded with pubs, including new bars that cater to recent arrivals from the media and art worlds.
Named after a defunct British department store where owner Mark Holdstock’s mother once sold gloves, this closet-size basement bar is part 1920’s speakeasy and part English tearoom—floral wallpaper and killer retro cocktails (try the gin fizz or one from the innovative drinks list served Prohibition-style in teacups). The place is known for its monthly events, such as a swing music–powered Forties Blitz Party and gentlemen’s etiquette classes on tie-knotting and martini-shaking. Drinks for two $22.
This classic pub is an ode to the 18th-century aristocrat Charles Fitzroy, for whom the neighborhood is said to be named. Until 1919 it was a café called the Hundred Marks, but once it morphed into a pub, it became the unofficial clubhouse of regulars such as Dylan Thomas, Nina Hamnett, and George Orwell. Drinks for two $7.
This low-lit, wood-paneled basement bar—designed by Japanese firm Super Potato—looks like a feudal Japanese ryokan reimagined by Star Trek set designers. It specializes in the Asian spirit shochu: try it mixed with plum-infused vodka in a Plum Plum. The bartender’s Wylie Dufresne–like wizardry is also on show with blends such as a Bellini with pear-and-green-tea purée and a Hallo Kitty with rosewater, raspberries, and lemon juice. Drinks for two $26.
Mingle with locals at this Victorian-era Fitzrovia bar festooned with BBC-related memorabilia—a nod to its location, a few blocks from the broadcasting studio. After work, the outside tables are filled with media and fashion types from nearby showrooms. Drinks for two $10.
Mark Ellwood is a New York City–based freelance writer.