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Top Florida Attractions: people-watching

Miami: Ultimate People-Watching

Now in its 11th year, Art Basel Miami Beach (Dec. 6–9) is as much global bacchanal as art fair. When the world’s top dealers, advisers, and collectors descend upon the Miami Beach Convention Center this month, a flood of larger-than-life personalities will follow in their wake. With so many VIP’s flitting from one cocktail party to the next, name badges are redundant—the real way to tell who’s who is by attire. Here, a breakdown.

The Power Players
Dealers and gallery owners—the true lifeblood of Art Basel—come decked in designer shift dresses or tailored pastel shirts from Arnys in Paris.
Spotted: At private parties at the Raleigh Hotel or Soho Beach House.

The Socialites
The look is golf-club chic: Ralph Lauren twinsets; cashmere sweaters draped around their necks; Stubbs & Wootton slippers or Jack Rogers sandals.
Spotted: Dining in the lobby bar of the Setai or the Ritz-Carlton, South Beach.

The Window Dressing
Actors and fashion groupies come to the fair to flaunt their style in sinuous scarves and jagged-edged T-shirts chosen to maximize paparazzi potential.
Spotted: At Le Baron, a pop-up nightclub in the Delano Hotel.

The Tourists
Look for basic shorts and tank tops from this season’s American Apparel. Exposed bikini straps and baseball caps are dead giveaways.
Spotted: Gawking in front of the bouncers at the 1111 Lincoln Road elevators.

The Big Money
The least fashion-forward of all, the hedge-fund set, is there to spend. Baggy shorts and sneakers underscore their comfort in their new domain.
Spotted At private tables in the Dutch, Nobu, and Casa Tua restaurants.

Hotel of the Moment: The just-opened James Royal Palm ($$$) is this year’s unofficial Art Basel HQ for insiders—hotel guests can mingle with the partygoers at the fourth-floor spa, which doubles as a lounge during the fair for round-the-clock schmoozing.

Alexandra Wolfe

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