By the Numbers

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30 percent of travel plans made using the Web by Americans in 2006

23 percent of all hotel rooms booked online in the U.S. in 2006

36 percent of all flights booked

50 percent of car rentals

5.5 million The number of Americans who changed their hotel reservations in 2006 based on another traveler's Web review

32 percent of people who search for travel ideas online but ultimately book offline because of credit card-security concerns

62 percent of Americans ages 18-26 who have a destination in mind when doing research online

83 percent of people ages 51-61 who do

90 percent of people ages 62 and up

Sources for stats: Jupiter Research and Forrester Research

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