T+L Reports: Fashion-Forward in Bollywood
Published: May 2009
By Tanvi Chheda
Stepping into the recently opened Amara boutique (1-3-5 Kemps Blvd.; 91-22/2387-9687), in Mumbai's posh Kemps Corner, is like walking into the well-edited closet of an Indian fashionista. The minimalist 4,500-square-foot shop, with dark-wood floors and textured pistachio-green walls, specializes in emerging Indian designers such as Anshu Arora Sen, Savio Jon, and Priyadarshini Rao. Richly embroidered linens—caftans, gypsy skirts, cigarette-slim long shorts—hang on chrome racks alongside traditional silk saris, ornate bridal wear, and eye-popping chiffon tunics embellished with meticulous copper-and-silver beadwork. Already abuzz with society types and visiting NRI's (nonresident Indians), the shop will be an even bigger draw by the end of the year, when an ayurvedic spa and a fusion restaurant cut the ribbons on the upper floors.