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T+L Design Awards 2012

T+L Design Awards: Freitag Store

David Alexander Arnold

Best Retail Space
Freitag Store, New York City

Designed by Freitag

The downtown New York Freitag store’s décor consists almost entirely of an ingenious wall-length storage system containing boxes filled with 1,000 of the Swiss company’s brightly colored messenger bags. The bags themselves are manufactured from recycled truck tarps, and the storage system is also made from recycled plastic. At the Freitag store, form, function, philosophy, and branding are one and the same. 1 Prince St.; 212/334-0928; freitag.ch.

Honorable Mention: Asop Nolita, New York City; designed by Jeremy Barbour, Tacklebox NY; 232 Elizabeth St.; 877/602-3767; aesop.com.

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