Social Media's Most Innovative Travel Companies
Visit Myrtle Beach
Winner: Overall CVB, U.S.
Myrtle Beach, SC, set out to show that its 60 miles of coastline are just as great during the 60 days of fall as they are in the summer. The tourism board posted unnamed spots (like local attractions and restaurants) on Pinterest and Twitter. Then, on “Trip Tuesday,” followers were asked to guess these secret locations, resulting in a new winner each week. —Maria Pedone