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Social Media's Most Innovative Travel Companies

Turkish Airlines

Winner: Overall Airline, Global

Turkish Airlines has turned on the social media spigot in a big way, even winning another SMITTY this year for the best mobile-friendly campaign. And a viral video was its most public effort. You’ve probably seen the TV commercial: Kobe Bryant trying to outdo Barcelona soccer player Lionel Messi in juggling and balloon animal–making to win over a young fan. But it’s an ice cream–bearing flight attendant who succeeds (as does the airline: the video has had more than 100 million YouTube views). —Maria Pedone

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