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Social Media's Most Innovative Travel Companies

Social Media's Most Innovative Travel Companies: Delta Air Lines

Courtesy of Delta

Delta Air Lines

Runner-Up: Best Contest/Giveaway

Delta launched its multiplatform Red Coat Challenge to show its love for the Big Apple. Insider clues about New York City were released to players in a real-world challenge to find the Delta Red Coat who was hidden around the city each week. Forty lucky winners were treated with a flight from New York to Los Angeles and a private acoustic concert with the band Fun at Nobu. With more than 70 million impressions on Twitter, the airline won over quite a few hearts. —Maria Pedone

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