Social Media's Most Innovative Travel Companies
Delta Air Lines
Winner: Overall Airline, U.S.
Multiple Twitter handles help Delta assist passengers easily, whether for reservations (@DeltaAssist) or breaking news (@DeltaNewsroom). Meanwhile, calls for travel photos and campaigns (“Show us your #BiscoffBowTie”) keep the airline’s 460,000 followers inspired and engaged. Oh yes, and Delta is also a runner-up in the SMITTYs contest category. —Maria Pedone