Social Media's Coolest Travel Companies
Courtesy of Vail Cascade Resort & Spa
Category: Best Single Social Media Promotion, Attraction
EpicMix: The skiing giant turned the traditional model of selling expensive mountaintop photos on its head: the pictures were free to share on Facebook and Twitter (though you still had to buy the prints).
Why It’s a Winner: Vail already proved its social savviness by creating its own social network. This new feature ran the risk of losing an important revenue source, but the potential upside—enormous exposure on the major social networks—made it a chance worth taking.
Platform: Facebook, Twitter.